It’s a bit of a fantastic, sparkly eye sore, but Honest Eds is a Toronto institution. Running almost a block at the corner of Bloor and Bathurst, it’s a combination of entertainment and shopping. The sign alone is worth a visit at night, boasting 23,000 light bulbs. Can we call it the Vegas of Bloor St?
In 1948, Ed Mirvish a theatre producer/retailer opened up the world’s first true bargain store….as stated on their website. It’s 160,000 square feet of
junk bargains, where shoppers can hunt for junk a deal amongst posters and autographed photos from old films and stage productions from Mirvish’s theatres as well as actors and musicians who performed in them (Sammy Davis Jr, Kid Creole and the Coconuts). You can find everything from clothes, to groceries to DVDs, souvenirs and even a bust of Elvis. You can also check out the antiques from Ed’s famous restaurant that are displayed and on sale…like the machine that will dispense The Lord’s prayer to you for 11 cents…or if you’re feeling particularly holy, you can buy it for $350. Every piece of store signage is hand painted with Ed’s slogans around the store like ‘Honest Ed’s is for the birds….cheap, cheap, cheap’ and ‘At Honest Ed’s, only the floors are crooked.’ Nothing like good honest marketing.
I didn’t buy any
junk bargains, or get my 11 cent prayer, but I’ll be back to line up for the 25th annual free turkey giveaway at Christmas because I’m cheap, cheap, cheap.
Honest Eds, 581 Bloor St. W M6G 1K3